Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/08712_Field_TCGG T477.txt

Text File | 1996-04-10 | 882b | 16 lines

Renaissance painting and the new scientific models.

     But there is one especially revealing assumption made by
Schramm and his colleagues. It is one that they share with Don
Quixote, and it is that print is the criterion of “reality.”
Schramm assumes (p. 106) that the non-print media are
“fantasy”-oriented: “Looking at these children in another way,
75% of the highest socioeconomic group were high users of
print. . . . whereas the lowest socioeconomic children were more
likely to depend on television, and television alone.”

     Since print is of such importance as a parameter or frame
of reference to people like Schramm in their scientific testing,
we had best get on with finding out what it is and does. And
that is where the work of Ramus can help us a lot. For just as
Dewey, in a very confused way, was trying to explain the